social media platforms

Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

Online Reputation Management Part 3 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{4:00 minutes to read}

In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines:

6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

  • Ask others if you can guest blog.
  • Post on other people’s blogs for them or co-author with someone else.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

Online Reputation Management: Part 2 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

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Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

Online Reputation Management: Part 1 - What Is It, & Why Is It Important? By Mark Bullock

{3:40 minutes to read}

When you Google yourself, what comes up?

  • Is it you or your website?

  • Does someone else with the same or a similar name as you come up?

  • What are you finding there if it is you?

  • Is it positive, negative or in the middle?

  • Maybe you don’t want people seeing the things that are coming up for you.

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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work.

Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of them produced the results they expected. Upon further digging, it is often the case something was tried once, or twice, without really considering:

  • how they were doing it;
  • if they were doing the right thing; or
  • if they were doing it effectively and consistently.

phoneBlogger.net Co-Founder, Mark Bullock explains how consistency with your marketing efforts will produce effective results.Whether through social media, a newsletter, blog or RSS feed, when someone receives information that is valuable to them regularly from you, on a consistent basis, they start to wake up to your message and brand. Continue reading

Why We Encourage Cross Promotion in Social Media

Co-Founder Mark Bullock explains how phoneBlogger.net helps their clients go from go from a best kept secret to a recognized branded expert.Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it.

People will only notice some of the time, on some of the channels, and even then, only take the time to consume (click through and read) some of the times that they notice.

It’s inevitable that one post or email down the line, will lead them to notice or be reminded of something you did much earlier. This is why it is so important to maintain consistency in your publishing, posting, updating, and networking across multiple channels. Syndication channels like email, social networking, physical networking, or even Search Engine Optimization (SEO) – with multiple collaterals (your website content, blog posts, newsletters, videos, audios, etc.) serve to build and enhance your online presence, as well as your brand and reputation.

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4 “Only You Can Do” LinkedIn Habits

4 “Only You Can Do” LinkedIn Habits By Vikram RajanNothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can even be done on your phone. When done consistently, they are the top 4 personal LinkedIn habits.

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Redefining Social Media’s 80-20 Rule

I just heard from a long­time client-turned-­friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face­-to-­face meetings – and only 20% on social media.

Even though I run a company heavily immersed in social media, I don’t think the speaker’s too far off. Her definition of social media, however, is very different than mine.

You can connect to a dozen people per hour on LinkedIn, but the connection in and of itself is virtually meaningless.

The key is taking that connection and turning it into a relationship – whether by email, phone or in person – that is then maintained and nurtured.

When social media time ends, personal engagement time begins. I’ve recently begun replying to comments on my blog posts, which I syndicate on LinkedIn, with renewed vigor. One great way to fill your social media datebook is to spend time gathering the comments you generate on LinkedIn and adding them to the blog posts themselves for future readers. Continue reading