social media platforms

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?

2019-03-21T18:31:32-04:00

{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?2019-03-21T18:31:32-04:00

Authentic Marketing: New, Old, and New Again

2019-02-01T17:59:10-05:00

{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]

Authentic Marketing: New, Old, and New Again2019-02-01T17:59:10-05:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

2018-03-28T00:31:55-04:00

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn2018-03-28T00:31:55-04:00

Professional Online Networking Beyond Pop Social Media

2018-03-28T04:43:15-04:00

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & [...]

Professional Online Networking Beyond Pop Social Media2018-03-28T04:43:15-04:00

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:05-04:00

{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on [...]

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:05-04:00

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:48-04:00

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:48-04:00

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

2018-03-28T04:46:49-04:00

{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?2018-03-28T04:46:49-04:00

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

2018-03-28T05:35:34-04:00

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention2018-03-28T05:35:34-04:00

Why We Encourage Cross Promotion in Social Media

2018-03-28T05:34:21-04:00

Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]

Why We Encourage Cross Promotion in Social Media2018-03-28T05:34:21-04:00

4 “Only You Can Do” LinkedIn Habits

2018-03-28T05:36:23-04:00

Nothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can [...]

4 “Only You Can Do” LinkedIn Habits2018-03-28T05:36:23-04:00

Redefining Social Media’s 80-20 Rule

2013-10-29T18:58:09-04:00

I just heard from a long­time client-turned-­friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face­-to-­face meetings – and only 20% on social media. Even though I run a company heavily immersed in social media, I don’t think the [...]

Redefining Social Media’s 80-20 Rule2013-10-29T18:58:09-04:00

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