Is Your AVP Still Right for You?

Is Your AVP Still Right for You? by Vikram Rajan{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads such a blog, it ought to sound like you. Correspondingly, your partner’s article would represent her voice.

Then again, this is my preference and suggestion for you. You may, however, prefer your blog not to sound like you, and not to have the personality of any one person in your firm. Well, that’s why we call it your “Author Voice Preferences” (AVP). We document such preferences in your Master Checklist (Google Spreadsheet).

Continue reading

Are Your Email Lists VIP-Centric?

Are Your Email Lists VIP-Centric? By Vikram Rajan

{4:15 minutes to read}

Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP relationships often pay even greater dividends (than mass blasting, for example).

I was asked a great question last week by a new referral relationship: “How do you help clients grow their email lists?” It’s actually not about increasing the quantity, but rather increasing the quality of the email list, I told him.

Continue reading

9 Ways to Build a Blog You Can “Bank On” — Part 1

phoneBlogger.net co-founder, Mark Bullock, explains how to build a bank of articles to maintain a consistently updated blog.Why would you want to have a bank of articles for your blog?

The short answer is that life happens: Vacations, sickness, family emergencies, unexpected car trouble, etc. Things happen everyday that can prevent us from keeping our schedules on track, or that interrupt our flow. When these challenges come up, if you have no articles “in the bank,” you have nothing to draw from.

At phoneBlogger.net, we created the concept of an “article bank” based on a bank account, where deposits and withdrawals are made.

Just like setting money aside for the unexpected, having a few ready-to-publish blog articles can make a huge difference. Doing so keeps things moving consistently, and prevents interrupting the flow of your marketing efforts.

What’s the best way to build a bank of articles?

Continue reading

phoneBlogging: The Newest Oldest Profession?

phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really?

Telephones have been around since 1876. Audio recordings may even pre-date Edison’s 1878 invention. While blogs began around 1999, journals of personal & professional musings have been around for centuries. With the dawn of human culture, tribal leaders & monks shared their wisdom by transforming oral traditions into written forms. phoneBlogging is simply our newest interpretation.

phoneBlogging: the Newest Oldest profession? By Vikram Rajan

Image by Tnexplore (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

More than marketing your practice, phoneBlogging helps to codify your thought-leadership, your personal values, and your firm’s culture. Leaders have been doing such for ages. Languages & technologies have evolved, but our thirst for sharing, learning & socializing has only grown stronger. In this way, social media has always been with us. The Internet just makes it a smaller world, after all.

Continue reading

Want to write a book? BoB it quickly…

VIk Rajan - Want to Write a Book? BoB it Quickly...Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself.

Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – most often go to authors of books. It’s also the easiest way to distinguish your practice & encourage more word-of-mouth referrals. You probably know all this. It may be why you’ve been wanting to write a book.

So what’s stopping you? Hopefully you’ve got a great book idea and the substantive expertise to fill the pages. You just may not have the time.

Traditionally, book authoring is seen as needing chunks of interrupted time. A retreat, a productive vacation, or making such chunks of time may not be an option for you. So consider an alternative: The BoB book.

Last month, one of my clients confided in me that she was in the midst of writing a book. “Why is this a secret? When are you going to start telling people?” I asked. “I’m just in the middle of writing it now,” she responded. I reminded her of how much time & effort it takes to market a book. It need not begin with the book launch.

Book marketing ought to begin months in advance; the launch party celebrates graduation. I want her to benefit from the journey, not just the destination. “I’m writing a book” is as potent as “I’ve written a book.” Continue reading