Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Encourage cross-promotion referrals By Vikram Rajan

Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing?

What if every 1 of your clients brought you 1 more client? That’s how we start the pB Intro Video (on our homepage). What if every 1 of your Referral Relationships brought you 1 more Referral Relationship? That’s the power of encouraging cross-promotion; this is another way can help you.

In what other ways can we pro-actively encourage more referrals from your colleagues?

  • Have we promoted your articles through your special networking groups (like Gotham, A’s Net, etc)?
    We’ve helped many clients do this.
  • Have you had a guest author on your blog yet?
    We’ve helped many of our clients to do so.
  • Have you swapped articles in someone else’s newsletter?
    We’ve already helped a few clients co-blog.
  • Want to learn more about these opportunities?
    Read our blog article on the topic (featured in a new book called “The Happy Law Practice”).

Now, we want to do more to help you encourage more cross-promotion & referrals from your colleagues, with (no-camera-needed) videos: Continue reading