1305, 2017
7 Surprising Benefits of Testimonials
{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use [...]
1412, 2011
Consistency is the key to blogging, networking & newsletters
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some [...]
2611, 2011
Six Marketing Seasons
Sow your marketing seeds now before tax season really besieges your practice. Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) [...]