Blogging

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! by Mark Bullock

{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about?

If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether or not they contact you. With so many ways for people to review, endorse, or rate you (be it positive or negative) you need to pay attention:

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5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts by Mark Bullock{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list.

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Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?

{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for freevaluable enough to the reader that they are willing to give their email address to get it.

Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts? by Mark Bullock

That being said, why would you use such a tactic?

Well, if you’ve done word-of-mouth marketing online to gain a visitor to your website or blog, what’s the next step? You always want to have a call-to-action. In many cases, people are not ready to make a decision on your services right away. So you want to have the opportunity to stay in touch with them (with their permission) and reinforce your potential value to them & your status as a Branded Expert™.

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Does Your Bio Inspire Prospects to Want to Work With You?

Does Your Bio Inspire Prospects to Want to Work With You? by Mark Bullock{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. 

A basic bio is standard, but you can enhance your brand by expanding your bio into a “creation story.” 

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phoneBlogger.net—WAY More Marketing Than Just Content Marketing

phoneBlogger.net—WAY More Marketing Than Just Content Marketing by Mark Bullock

{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing.

Built-In Features of phoneBlogger.net’s Content Marketing:

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Help Us Help You…More

Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include:
  • when your latest blog article was published,
  • where it was promoted,
  • the date of your latest newsletter, 
  • the upcoming step of your upcoming article,
  • your idea bank & approved article bank, etc. 

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Your Newsletter: Just Passing Through?

Your Newsletter: Just Passing Through? by Mark Bullock

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

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Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2 by Mark Bullock

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website.

Below are some other ways in which your article may be shared that can present additional pitfalls.

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Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See?

Is Your Website Blog Missing the Nuts and Bolts Your Visitors Expect to See by Mark Bullock

{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that.

Don’t send visitors away from your website! Asking them to contact you for basic information about a specific topic that is included in your profession is paramount to sending them away—if they can’t find what they are looking for on your website.

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Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1 by Mark Bullock

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions:

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Article Swapping: Encourage What Goes Around—to Come Around

Article Swapping: Encourage What Goes Around—to Come Around by Mark Bullock

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites.

Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using annuities as a form of creating the opportunity for maintenance.

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3 Ways to Increase Your Twitter Followers

3 Ways to Increase Your Twitter Followers by Vikram Rajan

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to be behind a microphone and literally, if not figuratively, on a stage, then Twitter is the right platform for you.

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What’s the Right Length for Your Blog?

What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

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Why Are You Sending Your Prospects to Competitors?

Why Are You Sending Your Prospects to Competitors? by Mark Bullock

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing.

To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse the benefits of you and the service you offer. If there’s a topic or area of your practice that a prospective client wants to know about, you had better have a blog article on your site about it.

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Need a Brush-Up on Writing Click-Worthy Blog Titles?

{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

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Is Your AVP Still Right for You?

Is Your AVP Still Right for You? by Vikram Rajan{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads such a blog, it ought to sound like you. Correspondingly, your partner’s article would represent her voice.

Then again, this is my preference and suggestion for you. You may, however, prefer your blog not to sound like you, and not to have the personality of any one person in your firm. Well, that’s why we call it your “Author Voice Preferences” (AVP). We document such preferences in your Master Checklist (Google Spreadsheet).

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Our Love/Hate Relationship with Being Reminded

Our Love/Hate Relationship with Being Reminded by Mark Bullock

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments?

Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, about something important. In this particular case, she was reminding me to review a newsletter that needed my approval.

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7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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