310, 2017
Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?
{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. [...]
511, 2013
Engage SEO & Readers with the BLOG BLING 7
Bling out your articles with what I call “blog jewelry.” Like jewelry, too much “blog bling” can distract & be gaudy. Used well, blog bling makes your articles: more attractive & eye-catchy accentuates points more [...]
2810, 2013
Redefining Social Media’s 80-20 Rule
I just heard from a longtime client-turned-friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face-to-face meetings – and [...]