More Than Four Cross-Marketing Techniques To Increase Referrals
Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your [...]
Networking Best Practices, for Mediators
On Feb 5th, 2013, the Academy of Professional Family Mediators (APFM) had us back to present more marketing insights. Mark Bullock keynoted at their inaugural conference in Cape Cod in 2012. Now, in the first [...]
Newsletter Design, or no design?
The word 'newsletter' is charged with many preconceptions: Highly-designed (hopefully, "well-designed") templates, graphical & "boxy" as my partner, Mark puts it, i.e., with tables and sections, creatively arranged, with sidebars, call-outs, icons, and other buttons. [...]