2310, 2017
5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts
{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing [...]
2611, 2013
Video: Practice Marketing Cheatsheet™ for Accountants
On October 30th, I again presented to the National Conference of CPA Practitioners (NCCPAP Long Island). I gave an overview of our Practice Marketing Cheatsheet™ - upon which many of my AICPA column articles were [...]
1311, 2013
Are you LinkedIn to Social Media?
If you are in professional services and you want to grow your business, you simply must embrace social media – specifically LinkedIn. For example, a client of ours who only recently opened a LinkedIn account: [...]