708, 2017
Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers
Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are [...]
2208, 2013
When Your Name is Given, How Easily Can You be Found Online?
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do? How findable are you? Are [...]
808, 2013
What Does It Take to Get Referrals? Three Little Words.
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: Know Like Trust People need to know, like, and trust you before [...]