Mark Bullock

Your Newsletter: Just Passing Through?

Your Newsletter: Just Passing Through? by Mark Bullock

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

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Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2 by Mark Bullock

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website.

Below are some other ways in which your article may be shared that can present additional pitfalls.

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Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See?

Is Your Website Blog Missing the Nuts and Bolts Your Visitors Expect to See by Mark Bullock

{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that.

Don’t send visitors away from your website! Asking them to contact you for basic information about a specific topic that is included in your profession is paramount to sending them away—if they can’t find what they are looking for on your website.

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Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1 by Mark Bullock

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions:

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Article Swapping: Encourage What Goes Around—to Come Around

Article Swapping: Encourage What Goes Around—to Come Around by Mark Bullock

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites.

Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using annuities as a form of creating the opportunity for maintenance.

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How You Present Your Content on Mobile Devices Has Reached Critical Mass

How You Present Your Content on Mobile Devices Has Reached Critical Mass by Mark Bullock

{6:25 minutes to read} In the general context of business, we have to recognize the continuing movement toward more mobilization—starting from PalmPilots and laptops to now regularly conducting business on a smartphone. 

I’ve done other posts in the past discussing the need for your website to be mobile optimized—not just mobile friendly, but mobile optimized. We also need to start paying attention to some technologies, like hashtags on LinkedIn, which are coming into play. It’s too early for us to comment much because they haven’t finished it yet. They haven’t really made it clear what they’re doing, other than that hashtags have appeared on LinkedIn’s mobile app and desktop versions, but they aren’t clickable yet on desktops.

We’re experimenting and looking into it now, but this overall trend brings to light the need to accommodate a mobile workforce and being able to do business on mobile devices.

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Why Are You Sending Your Prospects to Competitors?

Why Are You Sending Your Prospects to Competitors? by Mark Bullock

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing.

To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse the benefits of you and the service you offer. If there’s a topic or area of your practice that a prospective client wants to know about, you had better have a blog article on your site about it.

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How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

How to Capture the Attention of a Prospect...Long Before They Seek out Your Services? Start an Advice Column! by Mark Bullock

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option.

An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An advice column allows you to provide a valuable resource for and open dialog with people who have questions and concerns that are related to the service that you provide. This engagement occurs much sooner than waiting for them to get information elsewhere, which will rarely lead them to your doorstep.

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Don’t Blast Your Sales Message to New Contacts—Try This Instead!

Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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Our Love/Hate Relationship with Being Reminded

Our Love/Hate Relationship with Being Reminded by Mark Bullock

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments?

Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, about something important. In this particular case, she was reminding me to review a newsletter that needed my approval.

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7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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Marketing Fitness — 6 Key Strategies to Implement (Part 2)

Marketing Fitness — 6 Key Strategies to Implement (Part 2) by Mark Bullock

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing.

Don’t overdo it.

Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or slight burning sensation, it means your muscle fibers are breaking down. That night, while you sleep, the muscles rebuild stronger.

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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How to Get Your Email Newsletters Opened & Read!

How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Do You Promote Your Articles Through Your Personal Networks?

Do You Promote Your Articles Through Your Personal Networks? by Mark Bullock

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter.

Clients might also have accounts on community networking sites like Gotham, for example. Most clients also maintain personal profiles on some of these sites. Also, they often produce content that could be considered public interest or public service because they are informational and educational in nature, rather than promotional.

Let us take that a step further.

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Facebook’s Instant Articles: Useful for Professional Services?

Facebook’s Instant Articles: Useful for Professional Services? by Mark Bullock

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.  

As the social media landscape continues to evolve, we research and vet all potential promotional avenues. Our goal is to promote our clients in the most effective and efficient way possible. A critical component to doing so is utilizing marketing tools that steer people back to your website.

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Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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Starters & Finishers – Part 2: Can You Be Both?

Starters & Finishers - Part 2: Can You Be Both? by Mark Bullock

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other.

There are a few people that are fairly close to the center line. I’m not an extreme starter myself; although I’m certainly aware of many who are. The more extreme of a starter or finisher you are, the more difficult it is to meet the task at the other end of the spectrum.

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Starters & Finishers – Part 1: Which Are You?

Starters & Finishers - Part 1: Which Are You? by Mark Bullock

{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.”

As the years have gone by, I’ve hired a lot of people and have had to let a few go. It’s been helpful to know what a person’s propensities are with respect to being more of a starter or a finisher.

First off, although everyone falls on one side of the fence or the other, all starters can finish things and all finishers can start things. It’s not necessarily a complete one side or the other; some people lean stronger toward the side of starting or finishing. There’s nothing wrong with being either.

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