{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you?
1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson)
2. 81% of US respondents indicated that their friend’s social media posts have directly influenced their purchase decisions. (Forbes)
3. Social video generates 1,200% more shares than text and image content combined. (Wordstream)
4. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
5. Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
6. Over 500 million (half a BILLION) people are watching video on Facebook every day. (Forbes)
7. 92% of mobile video viewers share videos with others. (Virtutets)
8. Views on branded video content have increased 258% on Facebook and 99% on YouTube. (Tubularinsights)
9. An initial email with a video receives an increase click-through rate by 96%. (Wordstream)
10. Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Moz)
11. With silent autoplay as a default, 85% of videos were watched with the sound off. (DigiDay)
12. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
13. Before reading any text, 60% of site visitors will watch a video if one is available. (SingleGrain)
14. 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
15. By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
16. Consumers are 71% more likely to make a purchase that’s been suggested to them by social media. (Ad Week)
Folks…the need for video in your marketing shouldn’t be “sometime in the future.”
If you haven’t already, now is the time to add video blogging to your marketing!
Mark Bullock
Telephone: (631) 754-0800
Email:Mark@phoneBlogger.net
Website:phoneBlogger.net
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