1109, 2017
Are Reviews Better Than Testimonials? New Insights For 2018
What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable [...]
1110, 2013
Google’s “Newish” Social SEO
Your SEO marketing efforts may be going to waste. Before you fall for those “We’ll get you to the top of Google” schemes, read this: Do you keep your Gmail open all day? What about [...]
2509, 2013
The Golden Rule of Marketing
Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them [...]