1403, 2018
The Dangers of a “Home Run” Mentality When Marketing
{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from [...]
608, 2014
phoneBlogging: The Newest Oldest Profession?
phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really? Telephones have been around [...]
2907, 2014
Do You Know the Value of a Blog Excerpt?
I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog [...]