{2:35 minutes to read} An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider.
Note: A social media presence does not replace connecting in person, yet it does help you maintain relationships and stay on your audience’s radar.
The beauty of building your online presence is that it is relatively low-cost and is easy to set up and begin. You do not have to have a website at the onset and you can use other secure newsletter and publishing services to start posting and marketing your content online:
- LinkedIn Pulse: All you need to begin publishing your articles on LinkedIn is a profile.
- Email newsletter services: There are low-cost starter plans with Constant Contact.
- WordPress Site: There are simple ways to set up a secure (and free) website that does not require the skill of a web developer.
- Google+ Company Page: Both a publishing platform & great SEO content feed — and a solid business profile platform.
- Don’t forget Facebook Company Pages — another great content feed with a huge potential audience reach.
- BONUS: YouTube is one of the largest social networks in the world with phenomenal SEO. Well worth the time investment to learn the platform and begin creating your own video content — and then publish it online for free!
All of these ideas provide search engine optimization benefits and visibility — making this a great, affordable option for someone starting out and/or on a limited budget.
Mark Bullock
Telephone: (631) 754-0800
Email:Mark@phoneBlogger.net
Website:phoneBlogger.net
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