What do you want your audience to do and why do you want them to do it? COO and Co-Founder, Mark Bullock, explains why a great three-minute video blog will explain to your audience how to do what you’re telling them to do and also explain why they should be doing it.

This video is part of an online course for Videosocials members. To view the complete course, click this link: https://www.youtube.com/playlist?list=PLZ5YnGGnttM-NtL_c4cdgFn1E-jQ5KWts

Transcript:

So, are you a WHY person or a WHAT person? And if you’re presenting content on video, should you be presenting it from the WHY perspective or the WHAT perspective? And what on earth am I talking about?

Hi, I’m Mark Bullock with Videosocials.net and phone Blogger.net, and one of our hosts, Sara, presented me with an idea today, and I just wanted to bring it up before I thought about… before I forgot about it, and… because it was a revelation. And the revelation is that when I’m consuming information, I’m trying to learn how to do something, it really helps me to understand the WHY. Why do we need to know this? How does this work within the context of whatever it is that I’m trying to learn or engage or figure out how to do.

And for a lot of people — and then we’re creating videos to help people learn how to do Video socials and how to use the back -end product etc. — we recognize that they don’t really… aren’t all that interested in the WHY — they want to know how to do X, Y and Z and anything else is a distraction and /or it just muddles their minds. There’s too much information coming at them.

So this really … this really brought it back to me for when you’re presenting information, who is your audience? And do they really want to know the WHY or did they really want to know how to do X, Y and Z? What specific things should they avoid — mistakes they should avoid, as an example — or specific things that they need to accomplish if they’re going through a divorce or they’re going through some major change in their lives, or whatever it is that you’re going to be potentially helping them with.

I’m going to say that your best bet is probably to cover both ends but neither one of them do you want to go deep. You’ve got a three -minute blog post after all, so you can’t really get too deep into the how -to’s, right? The WHATs — what I need to do and how I need to do it. But you want to get in enough so that they can see that there’s some steps that they need to follow, some things they need to think about. If you ignore the WHY all together, then it’s like trying to sell the features without the benefits, right?

So, they don’t necessarily know WHY they want to do it. Maybe they don’t really want to know but for a good portion of your audience, they may need to have some WHY. So, this is why we normally say when you’re starting out, you want to ask a compelling question or you want to make a bold statement. You want to do something to attract their attention. And that’s almost always in the realm of WHY.

So, think about both, in terms of WHY they want to do whatever you’re suggesting and a bit of WHAT it is that you’re suggesting mixed in — all in three minutes — to be a good blog post.

Again, Mark with Videosocials.net and phone Blogger.net. Just a thought — thought it was kind of an interesting observation, and I hope you found it valuable. Take care.