Search Results for: mobile

How You Present Your Content on Mobile Devices Has Reached Critical Mass

How You Present Your Content on Mobile Devices Has Reached Critical Mass by Mark Bullock

{6:25 minutes to read} In the general context of business, we have to recognize the continuing movement toward more mobilization—starting from PalmPilots and laptops to now regularly conducting business on a smartphone. 

I’ve done other posts in the past discussing the need for your website to be mobile optimized—not just mobile friendly, but mobile optimized. We also need to start paying attention to some technologies, like hashtags on LinkedIn, which are coming into play. It’s too early for us to comment much because they haven’t finished it yet. They haven’t really made it clear what they’re doing, other than that hashtags have appeared on LinkedIn’s mobile app and desktop versions, but they aren’t clickable yet on desktops.

We’re experimenting and looking into it now, but this overall trend brings to light the need to accommodate a mobile workforce and being able to do business on mobile devices.

Continue reading

Are My Blog & Website Mobile-Friendly?

Are My Blog & Website Mobile-Friendly by Vikram Ragan

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question:

1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle):

Google Mobile-Friendly Test

“What can I do to fix it?” she asked.

2) Your main website can become mobile-friendly by turning it into a WordPress website, and incorporating your blog.

Continue reading

Your Newsletter: Just Passing Through?

Your Newsletter: Just Passing Through? by Mark Bullock

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

Continue reading

How to Get Your Email Newsletters Opened & Read!

How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

Continue reading

Redesigning Your Website? I Told You So! Part 1

Redesigning Your Website? I Told You So! Part 1 by Vikram Rajan

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.”

As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead and did it, leaving you to clean up the mess. While that can lead to greater billing and, in some ways, reinforces your expertise and wise counsel, it can also be a scenario or lesson you can present to others in a blog article. Of course, it’s important to do it without being smug or revealing anything private, confidential or otherwise embarrassing to your client.

The opposite is also true in terms of telling the client to do something. For whatever reason, they don’t and, once again, you find yourself cleaning up a mess that could have been prevented. “An ounce of prevention is worth a pound of cure,” and may be a valuable vaccine to prevent frustrations down the road.

Continue reading

5+ Ways We SEO Your Articles

5+ Ways We SEO Your Articles by Vikram Rajan

{2:15 minutes to read}

Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her.

At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles:

1. WordPress comes optimized for SEO & mobile by default. It’s like a sports car being aerodynamic, rather than an old-fashioned website reminiscent of a clunky station wagon.

2. When publishing the article, we pull out keywords (“tags/categories”) which WordPress & Google use to index the article (and create links back to the article, further boosting SEO).

Continue reading