Whatever you call it: accountant marketing, marketing accounting or CPA services; lawyer marketing, law firm marketing; client development, networking, referral / word of mouth marketing, seminar marketing, blog / blawg, e-newsletters, book marketing; personal branding, or rainmaking: Let’s discuss it in our own LinkedIn group (of course, you must first be a LinkedIn member). It’s [...]
Marketing does not have to take a back seat just because you are swamped during tax season. In fact, this is one of the best times to grow your practice. Your prospective clients are right now getting frustrated with their current practitioner because they are: – Dealing with an inexperienced tax preparer — not you, [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
