Misc Marketing

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

2018-03-28T04:49:04-04:00

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs2018-03-28T04:49:04-04:00

Endorsements, Recommendations & Referrals, Oh My!

2018-03-28T04:50:32-04:00

{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals. What’s the Difference? If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over [...]

Endorsements, Recommendations & Referrals, Oh My!2018-03-28T04:50:32-04:00

It’s All About the Follow-Through: Marketing, as with Tennis & Golf

2018-03-28T05:34:14-04:00

In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met [...]

It’s All About the Follow-Through: Marketing, as with Tennis & Golf2018-03-28T05:34:14-04:00

How to Market Mediation Practices

2018-03-28T05:57:21-04:00

On March 11, Mark Bullock gave a talk to about 35 members of the Family Divorce and Mediation Council of Greater New York (FDMC) on the subject How to Market Mediation Practices. The Family and Divorce Mediation Council of Greater New York (FDMC) is a membership organization made up of mediators, lawyers, mental health professionals, [...]

How to Market Mediation Practices2018-03-28T05:57:21-04:00

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