{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential.
For content marketing to be successful, it must be informational and educational, thus valuable. The phoneBlogger.net process establishes authors as subject matter experts in their respective industries through blog articles and newsletters. This streamlined process builds our clients’ individual brands & credibility. It also boosts referral marketing and search engine results.
While our focus has historically been on the written word, we are expanding our focus to a new type of marketing channel: Vlogging (or Video Blogging).
Video Blogging
A Video Blog (or Vlog) is a two to three-minute segment that is recorded on video and placed online in a blog format. There are numerous channels and platforms, such as your existing Blog Site, YouTube, & others to place content so that clients can build a following.
You now may be asking yourself:
- What should I talk about?
- Do I need a professional videographer?
- What if I’m not comfortable on camera?
It’s true there are quite a few logistical and technical aspects that will come into play. Virtually every professional has a laptop, smartphone, and/or tablet — any of which are likely to have a high-quality video camera built in. Once the initial setup kinks are worked through, it’s a question of what do with the recorded content.
The biggest hurdle will most likely be getting comfortable on camera; this is a very common fear. At phoneBlogger.net, we believe we have found a way to get you on camera — affordably, comfortably, and effectively.
Like mastering any other type of skill, success results from practice, particularly in a safe environment that allows for mistakes to be made and constructive feedback to be shared. Similar to the way that blog articles are finalized through a series of editing rounds, Video Blogs will also take time to perfect. The beauty of our upcoming offering is that you can experiment, practice, and create Video Blogs in the comfort of your home or office.
Contact us for more information.
Mark Bullock
Telephone: (631) 754-0800
Email:Mark@phoneBlogger.net
Website:phoneBlogger.net
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