Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn.

LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group).

If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:

• They may choose not to post your submitted discussion or blog post.
• They may move it from the General Discussion tab to the Promotions tab, in which case it’s basically the abyss as no one ever goes to the Promotions tab.
• They may delete it entirely.
• They may not approve your discussion or post, and send you an internal email from their LinkedIn account stating that they are the moderator and they either don’t want this type of post, consider it inappropriate, and/or request that you not post that type of content in their particular group.
• They may flag your discussion or post, in which case it would not get posted, and could theoretically result in your future posts being blocked group postings altogether. 

Larger active groups may have multiple group members assigned as moderators, which means your posts, if approved, could show up almost immediately to within a few hours. If there is a single moderator or not enough moderators, your discussion or post could sit for days or even weeks before it gets posted.

It’s important to note that the decision-makers are individuals, and they are the owners of their group. They have the say. If you run into a situation where your discussions or posts aren’t being approved, you could contact the group creator or any assigned moderators directly, and ask that they include your discussion threads.

If a moderator replies and asks you not to post your discussions or blog posts in the group, it’s up to you to decide whether or not you want to continue to be a part of that group. We suggest you honor their request to avoid being flagged. There is too much potential fallout. 

Since you have a 50-group limit on LinkedIn, you may want to consider dropping that group in favor of a group that will appreciate your posts. But this does require you pay attention to what’s happening within your groups. 

Group moderators also have control over comments within their group. In the case of something going seriously awry – a flame war starts to happen among other group members or a couple of haters start pounding on your post – it’s probably best to delete the discussion thread altogether. 

We’ve written several articles about how to use LinkedIn effectively.

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Mark Bullock
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