The phoneBlogger.net Creation Story

Frankly, phoneBlogger.net™ was born out of exasperation. Let me explain:

A few years back, we had a professional services marketing client with years of experience in her craft. She is a dynamic and gregarious individual; a brilliant writer, authentic speaker, and a powerhouse networker. A client who was a pro at getting referrals through building and maintaining relationships with COIs (centers of influence). For this client, we had designed and built a website that produced a flow of new prospective clients every month – no easy task in this competitive environment I might add!

As marketing advisors for professional practices, we knew that blogging, e-newsletters, and social media were becoming a must in the world of Word-of-Mouth marketing. We knew that fruitful (referral producing) relationships could be built, maintained, and nurtured with these modern Internet tools. We knew that showing up on the radar screens of COIs & past clients, with consistency, and valuable content (educational and informative, not self-promotional), was the key to maintaining our clients’ critical relationships.

Even our client agreed that utilizing blogging as a publishing platform, and newsletters & social media as promotion channels would help her build and maintain her status as a Branded Expert™ (both with referral sources and professional peers). We knew that to be successful we needed to leverage these tools to expand our client’s’ “professional network” and reach, well beyond what traditional networking alone could provide. Unlike with traditional media advertising, all of this could be achieved & tracked every month, at a cost level that most practicing professionals could manage.

But no amount of coaching, or coaxing, or even preaching could get our client to write blog posts, at least not with any consistency. And the reasons? No time, too busy servicing clients & doing traditional networking, held back by perfectionism when writing, no editor or proofreader, no publishing schedule to meet, and most importantly – no accountability partner to hold their feet to the fire to get it done, every month – consistently. And the technical expertise required to electronically publish & promote the content? Well this was simply way outside her computer savvy, interest or propensity.

And this 1 client was not alone. In fact, we were encountering resistance from nearly every client to produce consistent blogs, newsletters, social media updates – it took hours and hours of their time every month. Time spent agonizing over what to write, editing & proofreading, time wasted fumbling around with ever-changing technology, time they simply didn’t feel they could afford to devote to the process. A process that when trying to do it every month on their own, felt like they were on some cruel treadmill they simply couldn’t keep pace with.

So out of exasperation, a simple idea was born: First with one client, then with many, an idea that we refined into a “solution,” a solution we now call “phoneBlogger™”. A solution of “doing it for you,” but still using your words, your knowledge, your expertise, your experience, and your personality (no pre-packaged, canned, or recycled content here!). Hours of your billable time saved every month, as it only requires minutes to be interviewed and to edit over the phone. No technical savvy on your part is required either.

As a phoneBlogger.net client, you gain a tireless walking partner for that treadmill, one that carries the bulk of the burden, so that you are freed up to focus on your practice.

We invite you to experience our simple yet direct website – phoneBlogger.net, and in only minutes, see for yourself what this simple “solution” can afford you.

Mark Bullock Co-Founder of phoneBlogger.net Partner / Advisor / Coach Practice Marketing, Inc. 631-754-0800 Mark@phoneBlogger.net