In many professional partnerships, one partner is more focused on sales and marketing. They’re gregarious, social and outspoken, and they enjoy closing deals. (That’s me.) Meanwhile, the other partner is more focused on operations and administration. They’re detail-oriented and focused, and they enjoy efficiency. (That’s my partner.)
Business partnerships are like marriages: You both have roles and responsibilities. This may not have been discussed, clarified or explicitly agreed to, but there are defaults, proclivities, habits and, inevitably, frustrations: The other may not be pulling their weight.
When it comes to marketing, it’s important to clarify roles and accept terms. Your partner may not know what to do or how to help, or they may not be aware of your expectation. They may even feel they’re not good at marketing and not want to do it. Whatever the reason, it’s possible to work within these constraints and find creative solutions.
Read the whole article on Forbes.
Vikram Rajan, Co-Founder
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