What Have You Done For Your COIs? [VIDEO]
PMi_Team2020-02-04T12:49:25-05:00Videosocials.net and phoneBlogger.net co-founder Mark Bullock suggests ways to thank and repay the people in your life who have supported and promoted your business.
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In Marketing, When Is Good Enough…Enough?
Mark Bullock2022-04-11T09:49:45-04:00Videosocials.net co-founder, Mark Bullock, continues his conversation about the dangers of perfectionism and the importance of consistently marketing yourself. Get practice at marketing yourself with support feedback: be our guest at Videosocials club: videosocials.club Watch more videos like this: videosocials.net/academy Stay up to date, get our newsletter Transcript: When it comes to reaching [...]
How generous do you want to be on video? [VIDEO]
Mark Bullock2021-11-17T13:44:49-05:00Videosocials.net co-founder Mark Bullock shares some advice on how much information you should be giving away for free and how to select what to keep to sell. There’s no one correct answer, but the more generous you are, the more likely that when it’s time to get a professional to help, they’re going to reach [...]
How to Become a Dominant Force in Your Industry (Market Segment)
Mark Bullock2018-04-30T09:08:22-04:00{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
The Dangers of a “Home Run” Mentality When Marketing
Mark Bullock2018-05-06T15:31:19-04:00{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness — if you want to be healthy, lean, [...]
Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!
Mark Bullock2018-03-27T07:45:04-04:00{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
Does Your Bio Inspire Prospects to Want to Work With You?
Mark Bullock2018-03-27T07:49:54-04:00{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1
Mark Bullock2018-03-27T07:57:50-04:00{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions: [...]
How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!
Mark Bullock2018-03-27T08:04:00-04:00{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option. An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An [...]
Our Love/Hate Relationship with Being Reminded
Mark Bullock2018-03-27T08:04:45-04:00{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]