The Editor of AICPA’s “CPA Insider,” Sukanya Mitra, originally asked me to write a column in response to Pinterest’s rapid growth. I retorted with an explanation of the demographic that Pinterest addresses: It is not that congruent with a professional journal or publication, specifically for CPA’s. You can read my full explanation in the column. [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
Sow your marketing seeds now before tax season really besieges your practice. Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December. [...]
A new way to zero in on new clientele. October 18, 2010 by Vikram Rajan “Seminar Marketing” is a catch-all phrase that includes public presentations, speaking engagements and classes. In some form, it should be a mainstay of your Marketing Action Plan (MAP). When done right, seminars produce a bounty of leads, client loyalty and [...]
Five marketing strategies show you how You survived September’s quarterlies, and this month’s extensions. As you begin to endure the flurry of compilations, audits, and review, don’t let your marketing lapse! The last quarter is the perfect time for CPAs to grow new business, for two main reasons: 1.In the next few weeks, you will [...]
Practice Marketing, Inc. & phoneBlogger.net Sponsors NYSCDM 28th Annual Conference Practice Marketing Advisors (PMA) Mark Bullock and Vik Rajan are proud to be sponsors of the New York State Council on Divorce Mediation’s 28th annual conference entitled Mediation, Taking It to the Next Level. The Conference will be held May 5-7, 2011 at The Doubletree [...]
A while ago, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and here it is for your convenience. Click on Image to Play the Video
