{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]
How many times do you check your LinkedIn or Facebook during the day? And how often do you check your email? Despite all the social media hype, studies continue to show the greater efficacy of email newsletters. Sent via platforms like Constant Contact, you can track the results like: Who opens your email Who clicks [...]
In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]
On Feb 5th, 2013, the Academy of Professional Family Mediators (APFM) had us back to present more marketing insights. Mark Bullock keynoted at their inaugural conference in Cape Cod in 2012. Now, in the first of a series of 4 webinars, Mark asked me (Vik Rajan) a series of questions about "physical networking." Here's a [...]
The word 'newsletter' is charged with many preconceptions: Highly-designed (hopefully, "well-designed") templates, graphical & "boxy" as my partner, Mark puts it, i.e., with tables and sections, creatively arranged, with sidebars, call-outs, icons, and other buttons. But does all this help with results? E.g., open rates, click-through rates, and forwards? The numbers cause concern & debate. [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
How using a dashboard can make all the difference. A marketing plan is typically a bound document, predicting the right actions for growth. It usually covers more than a few months, often a year and sometimes longer. It includes your vision, interim goals and other purpose statements of why you’re doing what you intend on [...]
