The word 'newsletter' is charged with many preconceptions: Highly-designed (hopefully, "well-designed") templates, graphical & "boxy" as my partner, Mark puts it, i.e., with tables and sections, creatively arranged, with sidebars, call-outs, icons, and other buttons. But does all this help with results? E.g., open rates, click-through rates, and forwards? The numbers cause concern & debate. [...]
Whatever you call it: accountant marketing, marketing accounting or CPA services; lawyer marketing, law firm marketing; client development, networking, referral / word of mouth marketing, seminar marketing, blog / blawg, e-newsletters, book marketing; personal branding, or rainmaking: Let’s discuss it in our own LinkedIn group (of course, you must first be a LinkedIn member). It’s [...]
Marketing does not have to take a back seat just because you are swamped during tax season. In fact, this is one of the best times to grow your practice. Your prospective clients are right now getting frustrated with their current practitioner because they are: – Dealing with an inexperienced tax preparer — not you, [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
Sow your marketing seeds now before tax season really besieges your practice. Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December. [...]
On May 11, 2010, I was a panelist on AICPA/PCPS’ webinar: The Future Is Write Now: How marketing your expertise must change! I previewed the webinar in my April column. Pithy writing sparks more referrals when your practice is already distinguished. More and more CPA practices are becoming specialized and focused. Thus, many accountants are [...]
How using a dashboard can make all the difference. A marketing plan is typically a bound document, predicting the right actions for growth. It usually covers more than a few months, often a year and sometimes longer. It includes your vision, interim goals and other purpose statements of why you’re doing what you intend on [...]
A new way to zero in on new clientele. October 18, 2010 by Vikram Rajan “Seminar Marketing” is a catch-all phrase that includes public presentations, speaking engagements and classes. In some form, it should be a mainstay of your Marketing Action Plan (MAP). When done right, seminars produce a bounty of leads, client loyalty and [...]
Five marketing strategies show you how You survived September’s quarterlies, and this month’s extensions. As you begin to endure the flurry of compilations, audits, and review, don’t let your marketing lapse! The last quarter is the perfect time for CPAs to grow new business, for two main reasons: 1.In the next few weeks, you will [...]
Practice Marketing, Inc. & phoneBlogger.net Sponsors NYSCDM 28th Annual Conference Practice Marketing Advisors (PMA) Mark Bullock and Vik Rajan are proud to be sponsors of the New York State Council on Divorce Mediation’s 28th annual conference entitled Mediation, Taking It to the Next Level. The Conference will be held May 5-7, 2011 at The Doubletree [...]
A while ago, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and here it is for your convenience. Click on Image to Play the Video
