Dull Testimonials Are Crippling Your Marketing Strategy by Vikram Rajan

Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them.

Well, that’s if we trust the testimonial.

This coming year, avoid the following types of dull or lame testimonials:

1. Pre-Written Testimonials

Many testimonials are dull by design. To make things easy, some clients ask, “Can you just write something up and sign my name to it?” College reference letters are notorious for this. But they’re not lazy; they’re busy. We have to make it easier for them.

Read the whole article on Forbes.

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net