In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]
Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself. Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – [...]
So why would you consider writing a blog post instead of an article? What’s the difference? Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader [...]
