So why would you consider writing a blog post instead of an article? What’s the difference? Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader [...]
I, like many of you, am often in email purgatory. My inbox “overflowith” with staff questions & updates, client requests & questions, personal email, industry news, social media requests & updates, junk mail, etc, etc. And mixed in with this daily storm of emails are the occasional inquiries from referrals, or our website. I must [...]
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do? How findable are you? Are you Googlable? And while they are searching for you, they will also find your competitors. So how can you ensure [...]
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: Know Like Trust People need to know, like, and trust you before they are going to do business with you. It’s not so much about business to business marketing, as much as [...]
Mark and I started phoneBlogger.net to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s cpa2biz.com on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.” Accountants find themselves in humbling positions where they don’t want to necessarily brag [...]
Many professionals ask, “Why Should I Blog?” Many have heard about it but they don’t necessarily understand what blogging is unless they’ve actually done it. The primary reason you, as a professional practitioner should be blogging, is to showcase your experience and expertise, which will help you become a Branded ExpertTM in your field. Here’s [...]
Practicing professionals often try to wrap their heads around whether or not the time and effort to pursue word of mouth referrals via Social Media channels is “worth it”. We often hear questions like: “What’s the ROI (return on investment) for Social Media?” My response would be: “What’s the ROI for your phone, or computer, [...]
Frankly, phoneBlogger.net™ was born out of exasperation. Let me explain: A few years back, we had a professional services marketing client with years of experience in her craft. She is a dynamic and gregarious individual; a brilliant writer, authentic speaker, and a powerhouse networker. A client who was a pro at getting referrals through building [...]
Marketing does not have to take a back seat just because you are swamped during tax season. In fact, this is one of the best times to grow your practice. Your prospective clients are right now getting frustrated with their current practitioner because they are: – Dealing with an inexperienced tax preparer — not you, [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
Practice Marketing, Inc. & phoneBlogger.net Sponsors NYSCDM 28th Annual Conference Practice Marketing Advisors (PMA) Mark Bullock and Vik Rajan are proud to be sponsors of the New York State Council on Divorce Mediation’s 28th annual conference entitled Mediation, Taking It to the Next Level. The Conference will be held May 5-7, 2011 at The Doubletree [...]
A while ago, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and here it is for your convenience. Click on Image to Play the Video
