The No. 1 Marketing Tool You're Hardly Using by Vikram RajanEvery marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts.

While most feel snail mail is expensive and hard to track, others feel it cuts through the clutter of email and has tangible staying power. “Always be closing” has turned into “always be connecting,” but we still have to ask for the sale. Search engine optimization is a multibillion-dollar industry, yet there are only seven to ten places to be No. 1 for any keyword. Even Yelp and Facebook reviews have its doubters, from investigators to a distrusting public.

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Vikram Rajan, Co-Founder
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Email: Vik@phoneBlogger.net
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