Mark and I started phoneBlogger.net to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s cpa2biz.com on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.” Accountants find themselves in humbling positions where they don’t want to necessarily brag [...]
Originally this column was a lot longer when it was published on June 25, 2012. It was extremely complex and laborious mainly because the Practice Marketing Cheatsheet is equally so. It is arranged in four quadrants: the top two pertains to traditional marketing; the bottom two focus on Internet marketing. This column focuses on the [...]
How using a dashboard can make all the difference. A marketing plan is typically a bound document, predicting the right actions for growth. It usually covers more than a few months, often a year and sometimes longer. It includes your vision, interim goals and other purpose statements of why you’re doing what you intend on [...]
