{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option. An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An [...]
{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]
{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]
{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]
{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]
{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]
{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]
{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]
{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]
{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]
{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road. As the social media landscape continues to evolve, we research and vet [...]
{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]
{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]
{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.” As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead [...]
{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]
{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other. There are a [...]
{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.” As the years have gone by, I’ve hired a lot of people and have had to [...]
{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]
{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]
{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees [...]
