Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing? What if every 1 of your clients brought you 1 more client? That’s how we start the pB Intro [...]
I, like many of you, am often in email purgatory. My inbox “overflowith” with staff questions & updates, client requests & questions, personal email, industry news, social media requests & updates, junk mail, etc, etc. And mixed in with this daily storm of emails are the occasional inquiries from referrals, or our website. I must [...]
Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts: 1) Cooperative Bloggers, like Healthcare in Compliance or The [...]
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do? How findable are you? Are you Googlable? And while they are searching for you, they will also find your competitors. So how can you ensure [...]
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: Know Like Trust People need to know, like, and trust you before they are going to do business with you. It’s not so much about business to business marketing, as much as [...]
Here’s how to distinguish yourself – to meet new referral sources, clients, and friends. The vast majority of LinkedIn users don’t participate in Groups; but this is where the relationships blossom. I have many complaints about LinkedIn, many of which center around its latest redesign. Nevertheless, one of my favorite aspects of LinkedIn is its Groups. [...]
I don't know who first coined the phrase, "Content is King," but it is quite bandied about in blogging circles. Perhaps it's the Internet's version of "Publish or Perish." Publishing regular content is vital for the health of your website SEO (all hints of Google's secret sauce algorithm point to fresh, relevant content). Publishing interesting [...]
Mark and I started phoneBlogger.net to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s cpa2biz.com on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.” Accountants find themselves in humbling positions where they don’t want to necessarily brag [...]
The Editor of AICPA’s “CPA Insider,” Sukanya Mitra, originally asked me to write a column in response to Pinterest’s rapid growth. I retorted with an explanation of the demographic that Pinterest addresses: It is not that congruent with a professional journal or publication, specifically for CPA’s. You can read my full explanation in the column. [...]
A client recently expressed disappointment in a poorly attended networking event with a self promoting organizer. His feeling was that it had been a total waste of his time. I remember attending an event where the self-important organizer/speaker droned on and on – I didn’t want to sit there listening to him “waste my time”. [...]
