Articles

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts by Mark Bullock{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list.

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Your Newsletter: Just Passing Through?

Your Newsletter: Just Passing Through? by Mark Bullock

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

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Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2 by Mark Bullock

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website.

Below are some other ways in which your article may be shared that can present additional pitfalls.

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Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1 by Mark Bullock

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions:

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What’s the Right Length for Your Blog?

What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

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Why Are You Sending Your Prospects to Competitors?

Why Are You Sending Your Prospects to Competitors? by Mark Bullock

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing.

To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse the benefits of you and the service you offer. If there’s a topic or area of your practice that a prospective client wants to know about, you had better have a blog article on your site about it.

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