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Article Swapping: Encourage What Goes Around—to Come Around

Article Swapping: Encourage What Goes Around—to Come Around by Mark Bullock

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites.

Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using annuities as a form of creating the opportunity for maintenance.

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Redesigning Your Website? I Told You So! Part 1

Redesigning Your Website? I Told You So! Part 1 by Vikram Rajan

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.”

As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead and did it, leaving you to clean up the mess. While that can lead to greater billing and, in some ways, reinforces your expertise and wise counsel, it can also be a scenario or lesson you can present to others in a blog article. Of course, it’s important to do it without being smug or revealing anything private, confidential or otherwise embarrassing to your client.

The opposite is also true in terms of telling the client to do something. For whatever reason, they don’t and, once again, you find yourself cleaning up a mess that could have been prevented. “An ounce of prevention is worth a pound of cure,” and may be a valuable vaccine to prevent frustrations down the road.

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Asking for Testimonials is AWKWARD! Not with These 6 Tricks…

Asking for Testimonials is AWKWARD! Not with these 6 Tricks...by Vikram Rajan

{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals?

Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of online reviews. The good news is that there are alternative ways to obtain, grow and share testimonials.

And they need not only be from clients. For example, testimonials can be garnered from:

  • Colleagues who refer business to you.

  • Members of the community who believe in your character and believe in who you are as a person.

  • Friends who happen to be business colleagues as well, even if they originally started out vice versa.

  • Members of the audience at the end of your presentations or seminars, or panels you are on.

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Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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5+ Ways We SEO Your Articles

5+ Ways We SEO Your Articles by Vikram Rajan

{2:15 minutes to read}

Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her.

At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles:

1. WordPress comes optimized for SEO & mobile by default. It’s like a sports car being aerodynamic, rather than an old-fashioned website reminiscent of a clunky station wagon.

2. When publishing the article, we pull out keywords (“tags/categories”) which WordPress & Google use to index the article (and create links back to the article, further boosting SEO).

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Are My Blog & Website Mobile-Friendly?

Are My Blog & Website Mobile-Friendly by Vikram Ragan

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question:

1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle):

Google Mobile-Friendly Test

“What can I do to fix it?” she asked.

2) Your main website can become mobile-friendly by turning it into a WordPress website, and incorporating your blog.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

Online Reputation Management: Part 2 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

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Why Is It Imperative to Google Yourself?

phoneBlogger.net co-founder, Mark Bullock, explains why you must Google yourself to ensure a good online reputation.

Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral!

Even if a curious consumer is not looking to contract a professional service provider, they are likely to have “Googled” people before. Based on considerable traffic monitoring across all our clients’ websites and blogs, we know that the most-searched-for phrase is always our client’s name and profession.

So, when someone searches for you, what exactly are they seeing? 

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Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles

Making Sense of Google+ Profiles and PagesGoogle+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*

If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.

Personal or professional profiles represent the individual.
Company or business pages represent the company, organization, or brand.
Facebook, LinkedIn and Google+ allow you to create multiple pages
for each of your brands or services.

You can do a lot with both profiles and pages: Continue reading