Videosocials.net co-founder, Mark Bullock, shares his feelings about the holiday season this year, his gratitude for his clients, and some advice on how to make the holidays meaningful. Stay up to date, get our newsletter Transcript: So, at the time of recording this, it's early December and we're coming into the holidays. And [...]
When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a testimonial, following up to actually get it and then publishing it on your website? Read the whole article on Forbes. Vikram Rajan, [...]
Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include: when your latest blog article was published, where it was promoted, the date of your latest newsletter, the upcoming step of your upcoming article, your idea bank & approved article [...]
{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps [...]
{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter [...]
{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to [...]
We are pleased to share this article by guest author, Rod Bristol. OKAY! You went to your annual conference and heard the highly paid, highly profane keynote speaker rail at you for 90 minutes about how you need to run Facebook ads! You got convicted! You then went through the process of creating the ad, [...]
{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple. […]
{2:30 minutes to read} When we obtain a testimonial, we benefit in 4 ways: 1. When our clients say it in their own words, we’re able to fully understand the value that we’re providing. Sometimes testimonials on websites and brochures don’t sound “authentic” because they are not in the client’s actual words. 2. When clients [...]
{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client. When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is [...]
{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads [...]
{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]
{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]
{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.” As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead [...]
{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]
{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals? Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of [...]
{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles: 1. WordPress comes optimized for [...]
{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question: 1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle): Google [...]
{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]
{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]
