LinkedIn Groups

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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Facebook’s Instant Articles: Useful for Professional Services?

Facebook’s Instant Articles: Useful for Professional Services? by Mark Bullock

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.  

As the social media landscape continues to evolve, we research and vet all potential promotional avenues. Our goal is to promote our clients in the most effective and efficient way possible. A critical component to doing so is utilizing marketing tools that steer people back to your website.

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Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?

Are Your LinkedIn Group Postings Being Auto-Moved to Jobs? by Mark Bullock

{3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature.

LinkedIn has continually updated and adapted its moderation policy, including what moderators are allowed or prohibited from doing. In fact, we at phoneBlogger have witnessed, and adapted to, several significant changes as the volume of postings has increased.

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Blogging Social Media Power Trick

Blogging Social Media Power Trick By Vikram RajanYou can use this “power trick” to grow VIP relationships – with referral relationships, media contacts, program directors, and even potential clients. It can also be used to drive targeted traffic back to your website. It works best after you’ve been blogging consistently & active on social media for a while (that’s how gives you a springboard for this “power trick”).

Unfortunately – like most effective marketing techniques – this takes time, consistency, deliberation & thus strategy. While phoneBlogger can’t do this “power trick” for you, we can help you in some ways – over and above your current pB service. With a little bit of time management (read: an appointment in your calendar), you can do a little bit each week. This will snowball into a powerful habit for you, with cumulative results.

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Why We Encourage Cross Promotion in Social Media

Co-Founder Mark Bullock explains how helps their clients go from go from a best kept secret to a recognized branded expert.Every service provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it.

People will only notice some of the time, on some of the channels, and even then, only take the time to consume (click through and read) some of the times that they notice.

It’s inevitable that one post or email down the line, will lead them to notice or be reminded of something you did much earlier. This is why it is so important to maintain consistency in your publishing, posting, updating, and networking across multiple channels. Syndication channels like email, social networking, physical networking, or even Search Engine Optimization (SEO) – with multiple collaterals (your website content, blog posts, newsletters, videos, audios, etc.) serve to build and enhance your online presence, as well as your brand and reputation.

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4 “Only You Can Do” LinkedIn Habits

4 “Only You Can Do” LinkedIn Habits By Vikram RajanNothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can even be done on your phone. When done consistently, they are the top 4 personal LinkedIn habits.

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LinkedIn Group Moderation – What’s Going On?!

Mark Bullock, Co-Founder of explains why you may be placed into moderation when posting into groups and what you can do about it.A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article).

This is a bit complicated as to what it means, why it’s happening, and what you can or can’t do about it, but let me see if I can shed some light.

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Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

Mark Bullock of and Practice Marketing Advisors explains LinkedIn group dynamics.I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn.

LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group).

If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:

  • They may choose not to post your submitted discussion or blog post.
  • They may move it from the General Discussion tab to the Promotions tab, in which case it’s basically the abyss as no one ever goes to the Promotions tab.
  • They may delete it entirely.
  • They may not approve your discussion or post, and send you an internal email from their LinkedIn account stating that they are the moderator and they either don’t want this type of post, consider it inappropriate, and/or request that you not post that type of content in their particular group.
  • They may flag your discussion or post, in which case it would not get posted, and could theoretically result in your future posts being blocked group postings altogether. 

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