Referral Marketing

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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What Can a Virtual Marketing Assistant Do for You?

What Can a Virtual Marketing Assistant Do for You? by Mark Bullock & Jaclyn Boruch

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant.

In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – and advise them on what they should and could be doing to market their practices. One of the questions that always came up was, “Who’s going to do the actual work?”

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Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Is Social Media Getting You Referrals?

Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Are Your Email Lists VIP-Centric?

Are Your Email Lists VIP-Centric? By Vikram Rajan

{4:15 minutes to read}

Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP relationships often pay even greater dividends (than mass blasting, for example).

I was asked a great question last week by a new referral relationship: “How do you help clients grow their email lists?” It’s actually not about increasing the quantity, but rather increasing the quality of the email list, I told him.

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Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

Online Reputation Management: Part 1 - What Is It, & Why Is It Important? By Mark Bullock

{3:40 minutes to read}

When you Google yourself, what comes up?

  • Is it you or your website?

  • Does someone else with the same or a similar name as you come up?

  • What are you finding there if it is you?

  • Is it positive, negative or in the middle?

  • Maybe you don’t want people seeing the things that are coming up for you.

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What’s Better than Know, Like, Trust?

What’s Better than Know, Like, Trust? By Vikram Rajan

{1:30 minutes to read} In order to be recommended, you must be remembered.

“Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases:

  1. Knowing one another.
  2. Liking one another.
  3. And trusting in each other’s expertise & character: Each side must deliver on promises.

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Boost Your Referrals with Social Media Relationships

Boost Your Referrals with Social Media Relationships By Mark Bullock

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients.

It’s my opinion that the whole social media landscape is just a set of tools to enhance your ability to find those people who should know you, and connect and build those connections into fruitful relationships.

Connections on LinkedIn are marvellous, and most of us end up with a lot of connections to other people in our industry. I suggest though that you really focus on finding and connecting with those who can potentially refer you business. Whatever your profession is, identify who your potential COIs are.

For example:

  • A mediator might connect with mental health professionals or clergy.
  • A financial professional might connect with brokers or dealers.
  • A mental health professional might connect with physicians or HR professionals.

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Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

Does Business Feel Like a Roller Coaster 5 Tips to Leverage the Ups & Downs By Mark Bullock

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely.

I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like someone pulled the plug, business slows down, and it doesn’t make any sense why.

Here are some tips to get the most out of the inevitable “slow times:”

Acknowledge that there are times of year that are busier than others, and even though it’s not always predictable, it’s wise to plan ahead for those slower times.

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Endorsements, Recommendations & Referrals, Oh My!

phoneBlogger co-founder, Mark Bullock, explains the effect of referrals.{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals.

What’s the Difference?

If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over at such-and-such law firm,” my suggestion is a recommendation.

If I were to say, “I know this person, Mary Jane, and she’s a really good attorney in this field,” that’s an endorsement.

A referral would be a bit more formal: “Here’s Mary Jane’s number. I’d recommend you consider her to help you with your issue, and I encourage you to reach out to her.”

A more solid referral is an introduction.

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2 New Cross-promotion Benefits of phoneBlogger.net!

2 New Cross-promotion Benefits of phoneBlogger.net! By Vik Rajan{Time to read: 3.5 minutes} Blogging is a means to an end. Our real focus of blogging is word-of-mouth marketing, to stay top-of-mind with referral relationships.

One of the main focuses of phoneBlogger.net and working with us is to do what we’re calling “referral-centric blogging” – where we look to prioritize topics that are fine-tuned to focus on cross-promotion, word-of-mouth and referral marketing.

For 2015, phoneBlogger.net is debuting 2 benefits for our clients, whom we call Authors.

The 1st benefit is our new web magazine called RecommendedAuthors.com. Continue reading

Blogging Social Media Power Trick

Blogging Social Media Power Trick By Vikram RajanYou can use this “power trick” to grow VIP relationships – with referral relationships, media contacts, program directors, and even potential clients. It can also be used to drive targeted traffic back to your website. It works best after you’ve been blogging consistently & active on social media for a while (that’s how phoneBlogger.net gives you a springboard for this “power trick”).

Unfortunately – like most effective marketing techniques – this takes time, consistency, deliberation & thus strategy. While phoneBlogger can’t do this “power trick” for you, we can help you in some ways – over and above your current pB service. With a little bit of time management (read: an appointment in your calendar), you can do a little bit each week. This will snowball into a powerful habit for you, with cumulative results.

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