Marketing Communications

Article Swapping: Encourage What Goes Around—to Come Around

2018-03-27T07:58:56-04:00

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites. Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using [...]

Article Swapping: Encourage What Goes Around—to Come Around2018-03-27T07:58:56-04:00

Apps to Make Social Media Less Time-Consuming

2018-03-27T07:59:10-04:00

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter [...]

Apps to Make Social Media Less Time-Consuming2018-03-27T07:59:10-04:00

3 Ways to Increase Your Twitter Followers

2018-03-27T07:59:29-04:00

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to [...]

3 Ways to Increase Your Twitter Followers2018-03-27T07:59:29-04:00

Does Your Marketing Actually Make You Money?

2018-03-27T07:59:53-04:00

We are pleased to share this article by guest author, Rod Bristol. OKAY! You went to your annual conference and heard the highly paid, highly profane keynote speaker rail at you for 90 minutes about how you need to run Facebook ads! You got convicted! You then went through the process of creating the ad, [...]

Does Your Marketing Actually Make You Money?2018-03-27T07:59:53-04:00

How You Present Your Content on Mobile Devices Has Reached Critical Mass

2018-03-27T08:00:14-04:00

{6:25 minutes to read} In the general context of business, we have to recognize the continuing movement toward more mobilization—starting from PalmPilots and laptops to now regularly conducting business on a smartphone.  I’ve done other posts in the past discussing the need for your website to be mobile optimized—not just mobile friendly, but mobile optimized. [...]

How You Present Your Content on Mobile Devices Has Reached Critical Mass2018-03-27T08:00:14-04:00

How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]

2018-03-27T08:00:38-04:00

  We are pleased to share this article by guest author, Richard Friedman. We interviewed New York employment and business litigator Richard Friedman to learn how he is helping to keep his five-lawyer firm top of “mouse”, i.e., mind, with potential referral sources by sending a newsletter. Continue reading         Vikram Rajan, [...]

How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]2018-03-27T08:00:38-04:00

Why Are You Sending Your Prospects to Competitors?

2018-03-27T08:01:24-04:00

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing. To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse [...]

Why Are You Sending Your Prospects to Competitors?2018-03-27T08:01:24-04:00

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

2018-03-27T08:03:03-04:00

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client. When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is [...]

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals2018-03-27T08:03:03-04:00

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

2018-03-27T08:04:00-04:00

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option. An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An [...]

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!2018-03-27T08:04:00-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

Our Love/Hate Relationship with Being Reminded

2018-03-27T08:04:45-04:00

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]

Our Love/Hate Relationship with Being Reminded2018-03-27T08:04:45-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

2018-03-27T08:06:20-04:00

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]

Marketing Fitness — 6 Key Strategies to Implement (Part 2)2018-03-27T08:06:20-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

Do You Promote Your Articles Through Your Personal Networks?

2018-03-27T08:08:03-04:00

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]

Do You Promote Your Articles Through Your Personal Networks?2018-03-27T08:08:03-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

7 Traits of Marketing Maestros

2018-03-27T08:08:39-04:00

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]

7 Traits of Marketing Maestros2018-03-27T08:08:39-04:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

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