In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]
Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]
Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus [...]
I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]
So why would you consider writing a blog post instead of an article? What’s the difference? Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader [...]
Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts: 1) Cooperative Bloggers, like Healthcare in Compliance or The [...]
Mark and I started phoneBlogger.net to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s cpa2biz.com on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.” Accountants find themselves in humbling positions where they don’t want to necessarily brag [...]
Originally this column was a lot longer when it was published on June 25, 2012. It was extremely complex and laborious mainly because the Practice Marketing Cheatsheet is equally so. It is arranged in four quadrants: the top two pertains to traditional marketing; the bottom two focus on Internet marketing. This column focuses on the [...]
Practicing professionals often try to wrap their heads around whether or not the time and effort to pursue word of mouth referrals via Social Media channels is “worth it”. We often hear questions like: “What’s the ROI (return on investment) for Social Media?” My response would be: “What’s the ROI for your phone, or computer, [...]
Frankly, phoneBlogger.net™ was born out of exasperation. Let me explain: A few years back, we had a professional services marketing client with years of experience in her craft. She is a dynamic and gregarious individual; a brilliant writer, authentic speaker, and a powerhouse networker. A client who was a pro at getting referrals through building [...]
How using a dashboard can make all the difference. A marketing plan is typically a bound document, predicting the right actions for growth. It usually covers more than a few months, often a year and sometimes longer. It includes your vision, interim goals and other purpose statements of why you’re doing what you intend on [...]
