social media

7 Surprising Benefits of Testimonials

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{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Those are 4 basic benefits: You may be overlooking 7 other surprising benefits of testimonials.

Before we get to those, when was the last time you updated your website’s testimonials? Even if you do have easy access to your site (via WordPress, etc.) it can be a pain to ask a client for a testimonial, and then follow-up to actually get it, and then to get it onto your website, and then to do this over and over again. Here’s a cheap plug: Check out Raviate.com; it’ll automate this whole process for you, make it fun, and really capture your client’s passion. Now back to our regularly scheduled programming: Continue reading

3 Ways to Increase Your Twitter Followers

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3 Ways to Increase Your Twitter Followers by Vikram Rajan

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to be behind a microphone and literally, if not figuratively, on a stage, then Twitter is the right platform for you.

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What’s the Right Length for Your Blog?

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What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

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Protected: Why Are You Sending Your Prospects to Competitors?

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4+ Surprising Benefits of Testimonials

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4+ Surprising Benefits of Testimonials by Vikram Rajan

{2:30 minutes to read} When we obtain a testimonial, we benefit in 4 ways:

1. When our clients say it in their own words, we’re able to fully understand the value that we’re providing. Sometimes testimonials on websites and brochures don’t sound “authentic” because they are not in the client’s actual words.

2. When clients express or vocalize the value that they have experienced, they are reiterating it to themselves too—essentially reaffirming their loyalty. If a competing vendor or practitioner comes knocking on their door, literally or figuratively, hopefully, their testimonial has already resold them.

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Need a Brush-Up on Writing Click-Worthy Blog Titles?

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{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

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Protected: Our Love/Hate Relationship with Being Reminded

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3 Ways to Measure Results

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3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

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Protected: Facebook’s Instant Articles: Useful for Professional Services?

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Word-of-Mouth Marketing vs Advertising

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Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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Protected: We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

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Professional Online Networking Beyond Pop Social Media

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Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Protected: ★ ☞ You WILL Believe These Top 2 Email Subject Line Best Practices ☜ ★

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How To Attract Referrals By Becoming a Branded Expert™ in Your Industry

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phoneBlogger.net co-founder and marketing expert, Mark Bullock, discusses how consistently blogging makes you a subject matter expert and attracts referrals.The phoneBlogger process is highly successful at starting conversations.

At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective industry viewpoints. As a result of these exchanges, many have set path to become thought leaders.

Yes, being a thought leader does take some time, and there is the potential of negative comments from those that disagree with you, but the reward of being sought-after as a Branded Expert™ in your industry is invaluable.

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Why Is It Imperative to Google Yourself?

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phoneBlogger.net co-founder, Mark Bullock, explains why you must Google yourself to ensure a good online reputation.

Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral!

Even if a curious consumer is not looking to contract a professional service provider, they are likely to have “Googled” people before. Based on considerable traffic monitoring across all our clients’ websites and blogs, we know that the most-searched-for phrase is always our client’s name and profession.

So, when someone searches for you, what exactly are they seeing? 

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Protected: Blogging Social Media Power Trick

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Protected: The 3 Benefits of a Strong Opening Sentence

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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

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In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work.

Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of them produced the results they expected. Upon further digging, it is often the case something was tried once, or twice, without really considering:

  • how they were doing it;
  • if they were doing the right thing; or
  • if they were doing it effectively and consistently.

phoneBlogger.net Co-Founder, Mark Bullock explains how consistency with your marketing efforts will produce effective results.Whether through social media, a newsletter, blog or RSS feed, when someone receives information that is valuable to them regularly from you, on a consistent basis, they start to wake up to your message and brand. Continue reading

Protected: Why We Encourage Cross Promotion in Social Media

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Protected: What to Do with Social Media Comments

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