{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]
{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]
{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]
{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential. For content marketing to be [...]
{2:15 minutes to read} RecommendedAuthors.com, a site created and managed by phoneBlogger.net, is a showcase for our clients’ work. Initially, it was designed to show prospective clients the types of services that phoneBlogger provides, but it has recently been revamped with a new look on a more mobile-optimized Wordpress platform. phoneBlogger.net has worked with hundreds of [...]
{2:30 minutes to read} Consistent, educational, (and non-self-promotional) newsletters are an integral part of your online marketing strategy. One of the initial challenges for many entrepreneurs is building a mailing list. Where Do the Email Addresses Come From? Your Email Program An obvious place to start is your email program: Outlook, Gmail, Thunderbird, etc. Many [...]
{2:35 minutes to read} An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider. Note: A social media presence does not replace connecting in person, yet it does [...]
{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
{1:25 minutes to read} Blog article topics are inspired by questions, challenges, and relevant and recent information in our client’s specific fields of practice. Content marketing is distinct in that it provides useful information to specific audiences (clients, referrals, colleagues, etc). When brainstorming content ideas, it is not uncommon for client success stories to be [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness — if you want to be healthy, lean, [...]
{3:40 minutes to read} There is a classic idiom about the structure of a 3-legged stool. Your business can be compared to that 3-legged stool. How? A stool isn’t a stool if it only has one leg. Even with two legs, it’s precarious and unstable at best. The third leg is what provides the [...]
{2:45 minutes to read} If you own or work for a professional practice, you need to be active on LinkedIn and other social media platforms. Our clients know the importance of publishing blog articles, developing educational content, etc.—and those article signatures need to have your headshot. There’s a myriad of places in the professional world in [...]
{3:45 minutes to read} We’ve all seen the following letters at the beginning of website addresses: HTTP. They stand for “Hypertext Transfer Protocol.” Recently, more and more website addresses display an additional S (HTTPS) indicating that the site is protected with a Secure Socket Layer (SSL) Certificate. An SSL Certificate is an encrypted channel for [...]
{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list. […]
{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. That being said, why would you use such a tactic? Well, if you’ve done word-of-mouth marketing online to gain a [...]
{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
![Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO] by Mark Bullock](https://phoneblogger.net/wp-content/uploads/cache/2019/01/Video-Blogging/777851726.png)
