{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]
{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that. Don’t send visitors away from your website! Asking [...]
{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions: [...]
{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites. Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using [...]
{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to [...]
{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple. […]
{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing. To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse [...]
{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read? […]
{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads [...]
{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]
{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]
{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]
{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]
{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]
{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]
{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road. As the social media landscape continues to evolve, we research and vet [...]
{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]
{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.” As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead [...]
{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]
{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees [...]
