{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]
{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]
{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]
{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]
{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]
{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]
phoneBlogging is definitely convenient & addictive – but as my recent blog article points out – it’s not literally “off the cuff.” While it need not take much preparation or research, blogging should take a minute – a whole 1 (or 2) minutes – of thought. As you know, we put your articles on a [...]
Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing? What if every 1 of your clients brought you 1 more client? That’s how we start the pB Intro [...]
Bling out your articles with what I call “blog jewelry.” Like jewelry, too much “blog bling” can distract & be gaudy. Used well, blog bling makes your articles: more attractive & eye-catchy accentuates points more social media friendly can be coded to boost SEO (ask me how) encourages comments, fwds, & shares. A monotonous, long-winded [...]
Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts: 1) Cooperative Bloggers, like Healthcare in Compliance or The [...]
One of the most frustrating aspects of blogging is thinking of new ideas. So, we’ve improved on the Blog Brainstormer that we’ve been using for so long. Originally, we used my AICPA ‘CPA Insider’ newsletter column. But we now have more blog post ideas; and more ways to come up with more article ideas. So I’d [...]
The word 'newsletter' is charged with many preconceptions: Highly-designed (hopefully, "well-designed") templates, graphical & "boxy" as my partner, Mark puts it, i.e., with tables and sections, creatively arranged, with sidebars, call-outs, icons, and other buttons. But does all this help with results? E.g., open rates, click-through rates, and forwards? The numbers cause concern & debate. [...]
Originally this column was a lot longer when it was published on June 25, 2012. It was extremely complex and laborious mainly because the Practice Marketing Cheatsheet is equally so. It is arranged in four quadrants: the top two pertains to traditional marketing; the bottom two focus on Internet marketing. This column focuses on the [...]
Many professionals ask, “Why Should I Blog?” Many have heard about it but they don’t necessarily understand what blogging is unless they’ve actually done it. The primary reason you, as a professional practitioner should be blogging, is to showcase your experience and expertise, which will help you become a Branded ExpertTM in your field. Here’s [...]
Frankly, phoneBlogger.net™ was born out of exasperation. Let me explain: A few years back, we had a professional services marketing client with years of experience in her craft. She is a dynamic and gregarious individual; a brilliant writer, authentic speaker, and a powerhouse networker. A client who was a pro at getting referrals through building [...]
Sow your marketing seeds now before tax season really besieges your practice. Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December. [...]
Five marketing strategies show you how You survived September’s quarterlies, and this month’s extensions. As you begin to endure the flurry of compilations, audits, and review, don’t let your marketing lapse! The last quarter is the perfect time for CPAs to grow new business, for two main reasons: 1.In the next few weeks, you will [...]
Is Your Business Card Hurting Your Business? Use these strategies to avoid damaging firm growth. Even more than your website, your business card is the single most important marketing material you have. It’s low cost, most kept and most handed out to potential clients (by you and referral sources). Ironically, a CPA’s business card is [...]
A while ago, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and here it is for your convenience. Click on Image to Play the Video
