Ever heard the phrase, “It’s nothing personal, it’s business”? Mark Bullock, Co-Founder of Videosocials.net and phoneBloogger.net, believes the opposite is true. Video is the next best thing to being there in person and people want a personal connection with their audience. Video is also favored more in social media algorithms so there’s a better chance [...]
As business professionals, we know that we should be doing a whole lot of things to promote our business like creating videos, creating blogs, posting on social media, and emailing newsletters. Co-founder and COO of Videosocials.net and phoneBlogger.net, Mark Bullock, explains how Videosocials helps us all get it done. Mark Bullock (631) 754-0800 Mark@phoneBlogger.net phoneBlogger.net [...]
Videosocials.net and phoneBlogger.net Co-Founder Mark Bullock defines endorsements, recommendations, and referrals in terms of word-of-mouth marketing, and explains how they fit into the plan to get what you ultimately want, which is more effective than all three. Mark Bullock (631) 754-0800 Mark@phoneBlogger.net phoneBlogger.net Videosocials.net
Videosocials.net and phoneBlogger.net co-founder Mark Bullock suggests ways to thank and repay the people in your life who have supported and promoted your business.
{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]
What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]
Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]
Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should [...]
Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]
{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works. […]
Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of "referability." Read the whole article on Forbes. Vikram Rajan, Co-Founder Telephone: (888) 952-4630 Email: Vik@phoneBlogger.net Website: phoneBlogger.net
{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps [...]
{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites. Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using [...]
{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client. When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is [...]
{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]
{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]
