Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]
A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article). This is a [...]
As our client, phoneBlogger’s standard practice is to promote your blog posts to your social media profiles and groups, generating new discussions. Discussions result in likes and/or comments within social networks, or directly on the blog post on your website. Responses can fall into one of 3 categories: 1. Positive or reinforcing of your point [...]
I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]
Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.* If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” [...]
Often the shoemaker’s son goes without shoes: Last year, we even fell out of the habit of blogging. So we took our own medicine: The 1st secret to our phoneBlogging system is Sustaining Scheduled Sessions. The 2nd is using our Blog Brainstormer, available at BrandedExpert.com; there are now 26 ideas there. There will be 27 [...]
Quite often a client or prospective client will ask, in one form or another ,”What does it take to make my professional practice successful?” What they are typically defining “successful” as is making a living at it. Below is my response to a Family Mediator client, and although it’s written with a Mediation practice in [...]
Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse. People quickly began to question the validity of such endorsements considering how effortless it is to [...]
So why would you consider writing a blog post instead of an article? What’s the difference? Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader [...]
If you are in professional services and you want to grow your business, you simply must embrace social media – specifically LinkedIn. For example, a client of ours who only recently opened a LinkedIn account: Has made more than 1,000 connections; Is a member of 50 groups (LinkedIn’s maximum); Gets dozens of comments on every [...]
I, like many of you, am often in email purgatory. My inbox “overflowith” with staff questions & updates, client requests & questions, personal email, industry news, social media requests & updates, junk mail, etc, etc. And mixed in with this daily storm of emails are the occasional inquiries from referrals, or our website. I must [...]
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do? How findable are you? Are you Googlable? And while they are searching for you, they will also find your competitors. So how can you ensure [...]
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: Know Like Trust People need to know, like, and trust you before they are going to do business with you. It’s not so much about business to business marketing, as much as [...]
