Social Media Marketing

Great Content? Now Get Them to Subscribe [VIDEO]

2021-10-28T14:46:33-04:00

You may have a great piece of content but once a prospect reads and closes it, you’re out of their mind. How do you stay top of mind? Videosocials.net co-founder, Mark Bullock, provides some strategies on how to stay on the radar of those people who have read and like your content. Stay up to [...]

Great Content? Now Get Them to Subscribe [VIDEO]2021-10-28T14:46:33-04:00

Are you social marketing or selfish marketing?

2021-09-21T14:22:05-04:00

Mark Bullock, co-founder of Videosocials.net and phoneBlogger.net, explains what selfish marketing is and why it should be avoided on social media platforms. Transcript: If you're creating content for marketing on social media, a question you might ask yourself is, 'are you social marketing or are you selfish marketing?' Hi, I'm Mark Bullock. I'm the co-founder [...]

Are you social marketing or selfish marketing?2021-09-21T14:22:05-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

Do You Promote Your Articles Through Your Personal Networks?

2018-03-27T08:08:03-04:00

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]

Do You Promote Your Articles Through Your Personal Networks?2018-03-27T08:08:03-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

2018-03-28T00:31:55-04:00

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn2018-03-28T00:31:55-04:00

Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?

2018-03-28T00:33:34-04:00

{3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature. LinkedIn has continually updated and adapted its moderation policy, including what moderators are allowed or prohibited from doing. In fact, we at phoneBlogger have [...]

Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?2018-03-28T00:33:34-04:00

Is Social Media Getting You Referrals?

2018-03-28T04:43:36-04:00

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]

Is Social Media Getting You Referrals?2018-03-28T04:43:36-04:00

5+ Ways We SEO Your Articles

2018-03-28T04:44:08-04:00

{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles: 1. WordPress comes optimized for [...]

5+ Ways We SEO Your Articles2018-03-28T04:44:08-04:00

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:05-04:00

{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on [...]

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:05-04:00

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:48-04:00

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:48-04:00

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

2018-03-28T04:46:49-04:00

{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?2018-03-28T04:46:49-04:00

Boost Your Referrals with Social Media Relationships

2018-03-28T04:47:36-04:00

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]

Boost Your Referrals with Social Media Relationships2018-03-28T04:47:36-04:00

Pay-Per-Click: Costly Mistakes to Avoid

2018-03-28T04:48:12-04:00

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]

Pay-Per-Click: Costly Mistakes to Avoid2018-03-28T04:48:12-04:00

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

2018-03-28T05:35:34-04:00

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention2018-03-28T05:35:34-04:00

Why We Encourage Cross Promotion in Social Media

2018-03-28T05:34:21-04:00

Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]

Why We Encourage Cross Promotion in Social Media2018-03-28T05:34:21-04:00

Do You Have Any Idea What Your Website Visitors Are Doing?

2018-03-28T05:38:30-04:00

Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus [...]

Do You Have Any Idea What Your Website Visitors Are Doing?2018-03-28T05:38:30-04:00

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

2018-03-28T05:39:59-04:00

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?2018-03-28T05:39:59-04:00

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