Vikram Rajan

Help Us Help You…More

2017-06-23T15:12:21-04:00

Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include: when your latest blog article was published, where it was promoted, the date of your latest newsletter,  the upcoming step of your upcoming article, your idea bank & approved article [...]

Help Us Help You…More2017-06-23T15:12:21-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

7 Traits of Marketing Maestros

2018-03-27T08:08:39-04:00

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]

7 Traits of Marketing Maestros2018-03-27T08:08:39-04:00

Redesigning Your Website? I Told You So! Part 1

2018-03-27T08:09:16-04:00

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.” As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead [...]

Redesigning Your Website? I Told You So! Part 12018-03-27T08:09:16-04:00

3 Reasons to Keep Marketing During Your Busy Season

2018-03-27T08:10:02-04:00

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]

3 Reasons to Keep Marketing During Your Busy Season2018-03-27T08:10:02-04:00

Asking for Testimonials is AWKWARD! Not with These 6 Tricks…

2018-03-28T04:41:28-04:00

{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals? Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of [...]

Asking for Testimonials is AWKWARD! Not with These 6 Tricks…2018-03-28T04:41:28-04:00

What Can a Virtual Marketing Assistant Do for You?

2018-03-28T04:41:47-04:00

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]

What Can a Virtual Marketing Assistant Do for You?2018-03-28T04:41:47-04:00

Professional Online Networking Beyond Pop Social Media

2018-03-28T04:43:15-04:00

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & [...]

Professional Online Networking Beyond Pop Social Media2018-03-28T04:43:15-04:00

5+ Ways We SEO Your Articles

2018-03-28T04:44:08-04:00

{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles: 1. WordPress comes optimized for [...]

5+ Ways We SEO Your Articles2018-03-28T04:44:08-04:00

Are My Blog & Website Mobile-Friendly?

2018-03-28T04:45:29-04:00

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question: 1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle): Google [...]

Are My Blog & Website Mobile-Friendly?2018-03-28T04:45:29-04:00

Are Your Email Lists VIP-Centric?

2018-03-28T04:46:21-04:00

{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]

Are Your Email Lists VIP-Centric?2018-03-28T04:46:21-04:00

What’s Better than Know, Like, Trust?

2018-03-28T04:47:15-04:00

{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]

What’s Better than Know, Like, Trust?2018-03-28T04:47:15-04:00

When is the Right Time to Send Your Article?

2018-03-28T04:48:39-04:00

{3:50 minutes to read} What time is the right time to send your email newsletter to promote your blog? At phoneBlogger.net we have a set of best practices that maximize your audience and your impact. Many sources, including Constant Contact, have determined what times are best to post to social media or send email newsletters. Friday afternoons [...]

When is the Right Time to Send Your Article?2018-03-28T04:48:39-04:00

★ ☞ You WILL Believe These Top 2 Email Subject Line Best Practices ☜ ★

2018-03-28T04:50:16-04:00

{3:45 minutes to read} People check more email more times a day more than any other social media combined. We all know this is true – anecdotally and personally – which is what makes email newsletters a mainstay of online and word-of-mouth marketing. Email newsletters are the perfect confluence between what is traditionally thought of [...]

★ ☞ You WILL Believe These Top 2 Email Subject Line Best Practices ☜ ★2018-03-28T04:50:16-04:00

New Ways to New Referral-Centric Blog Article Ideas

2018-03-28T04:50:55-04:00

{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]

New Ways to New Referral-Centric Blog Article Ideas2018-03-28T04:50:55-04:00

2 New Cross-promotion Benefits of phoneBlogger.net!

2018-03-28T04:52:55-04:00

{Time to read: 3.5 minutes} Blogging is a means to an end. Our real focus of blogging is word-of-mouth marketing, to stay top-of-mind with referral relationships. One of the main focuses of phoneBlogger.net and working with us is to do what we’re calling “referral-centric blogging” – where we look to prioritize topics that are fine-tuned [...]

2 New Cross-promotion Benefits of phoneBlogger.net!2018-03-28T04:52:55-04:00

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons

2018-03-28T04:53:05-04:00

{Time to read: 5 minutes} Back in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow. The series was modeled after the ones I presented [...]

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons2018-03-28T04:53:05-04:00

LinkedIn’s Link to More Speaking Engagements

2018-03-28T05:01:35-04:00

I just answered a HARO inquiry (ask me what that is). So I’m turning my email into a blog article (there’s a hint). This was my answer: Hi Cindy, every lecture or presentation should lead to more speaking engagements using 3 sentences: 1) “I can go into more detail on this topic in future seminars here.” 2) “If [...]

LinkedIn’s Link to More Speaking Engagements2018-03-28T05:01:35-04:00

I’m Not Going to Sit Next to You & Other Networking Tips

2018-03-28T05:01:45-04:00

When you go to a conference or a networking event, do you find yourself congregating with your partners, colleagues, associates & friends? Stop… and get to work. I was just at the Michigan State Bar Association annual conference: I am on the team helping to onboard their members onto their new lawyer portal, like its [...]

I’m Not Going to Sit Next to You & Other Networking Tips2018-03-28T05:01:45-04:00

phoneBlogging: The Newest Oldest Profession?

2018-03-28T05:02:01-04:00

phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really? Telephones have been around since 1876. Audio recordings may even pre-date Edison’s 1878 invention. While blogs began around 1999, journals of personal & professional [...]

phoneBlogging: The Newest Oldest Profession?2018-03-28T05:02:01-04:00

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