{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]
{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles: 1. WordPress comes optimized for [...]
{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on [...]
{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question: 1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle): Google [...]
{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]
{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]
{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]
{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]
{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]
{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]
{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals. What’s the Difference? If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over [...]
{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]
{2:25 minutes to read} We’re solidifying “timestamping” as part of phoneBlogger’s standard practice. People’s attention spans are very short online; for this reason, when their inbox is overflowing with newsletters, articles, etc., they can become easily overwhelmed. We know that many people will skim through an article, especially if it’s more than a screen-page long, [...]
{Time to read: 2 minutes} When you have more tasks than time, how do you prioritize? Some people are great at working off of To Do lists. They are able to get their act together every night and plan the next day, and that’s terrific, but this blog post is for the rest of us. This [...]
{Time to read: 3.5 minutes} Blogging is a means to an end. Our real focus of blogging is word-of-mouth marketing, to stay top-of-mind with referral relationships. One of the main focuses of phoneBlogger.net and working with us is to do what we’re calling “referral-centric blogging” – where we look to prioritize topics that are fine-tuned [...]
{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them. In preparation, my client created a [...]
{Time to read: 5 minutes} Back in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow. The series was modeled after the ones I presented [...]
The phoneBlogger process is highly successful at starting conversations. At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective [...]
My recent article stressed the importance of building a bank of articles, so that blog publishing and promotion can stay consistent, no matter what life or work roadblocks surface. In that article, we discussed the first 5 ways to build a bank of articles. Here are a few more examples: In the same manner, if you [...]
Why would you want to have a bank of articles for your blog? The short answer is that life happens: Vacations, sickness, family emergencies, unexpected car trouble, etc. Things happen everyday that can prevent us from keeping our schedules on track, or that interrupt our flow. When these challenges come up, if you have no [...]
