Have you ever recorded a video with a specific person in mind? If so, make sure to let that person know. If not, then give it a try. Identify those important people in your life and make a video with them in mind. Then let them know. They’re sure to pay attention.
{3:00 minutes to read} Your online reputation — and brand presence — is an integral part of your marketing. It needs consistent care, attention, and maintenance. And as such, the change in season whether it be spring, summer, fall or winter is a good time to take stock of your digital presence and see exactly [...]
{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]
{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]
{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]
{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential. For content marketing to be [...]
{2:15 minutes to read} RecommendedAuthors.com, a site created and managed by phoneBlogger.net, is a showcase for our clients’ work. Initially, it was designed to show prospective clients the types of services that phoneBlogger provides, but it has recently been revamped with a new look on a more mobile-optimized Wordpress platform. phoneBlogger.net has worked with hundreds of [...]
We are pleased to share this article by guest author David M. Grant President, GrantPR, Inc. Ever since the Supreme Court ruled that professional service firms cannot be precluded from engaging in marketing, more and more attorneys have been hiring public relations firms. […]
{2:35 minutes to read} An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider. Note: A social media presence does not replace connecting in person, yet it does [...]
{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
{1:25 minutes to read} Blog article topics are inspired by questions, challenges, and relevant and recent information in our client’s specific fields of practice. Content marketing is distinct in that it provides useful information to specific audiences (clients, referrals, colleagues, etc). When brainstorming content ideas, it is not uncommon for client success stories to be [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness — if you want to be healthy, lean, [...]
{3:40 minutes to read} There is a classic idiom about the structure of a 3-legged stool. Your business can be compared to that 3-legged stool. How? A stool isn’t a stool if it only has one leg. Even with two legs, it’s precarious and unstable at best. The third leg is what provides the [...]
Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. […]
{3:45 minutes to read} We’ve all seen the following letters at the beginning of website addresses: HTTP. They stand for “Hypertext Transfer Protocol.” Recently, more and more website addresses display an additional S (HTTPS) indicating that the site is protected with a Secure Socket Layer (SSL) Certificate. An SSL Certificate is an encrypted channel for [...]
Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them. […]
In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]
{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
Content marketing (via blogs, podcasts, video, infographics, slides, etc.) helps you stay top-of-mind with referral relationships. When others share your content, they’re proactively recommending you. Offering premium content can also enable you to develop paying subscribers, getting you out of the hours-for-dollars rat race. And, content marketing remains a cornerstone for search engine optimization (SEO). [...]
![Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO] by Mark Bullock](https://phoneblogger.net/wp-content/uploads/cache/2019/01/Video-Blogging/777851726.png)
